: Decisions regarding product life cycles, new product development, and building brand equity. Pricing Strategies
Based on the core structure of Rajan Saxena’s Marketing Management rajan saxena marketing management pdf46
Dr. Rajan Saxena's Marketing Management , particularly the 6th edition, is a foundational textbook for Indian business studies that integrates modern digital marketing trends and case studies. It covers critical areas including consumer behavior, market research, and strategic marketing within the Indian context. For a detailed overview of the text, visit Google Books : Decisions regarding product life cycles, new product