Each episode (20–25 minutes) begins with a title card naming a passenger: “The Bridesmaid,” “The Businessman,” “The Nurse.” This anthology-like treatment within a single narrative arc ensures high retention. Viewers stay to see “who gets into the rickshaw next.”
Following Rikshawala’s success, Ullu announced plans for similar titles: Maid , Security Guard , and Tea Stall . The formula is clear: take an everyday, overlooked profession, infuse it with adult drama, package it as lifestyle entertainment, and release it in bingeable episodes. rikshawala 2023 ullu original hot
"We didn't want to glamorize poverty. We wanted to show that desire and danger exist everywhere—even inside a three-wheeled vehicle." Each episode (20–25 minutes) begins with a title