His videos are a blend of extreme wealth (cars, mansions, private jets), extreme family dynamics (he is one of 10 siblings, all content creators), and extreme religion (Islamic motivational talks).

While TV still holds weight, the grassroots engine of runs almost entirely on social media. Indonesia has consistently ranked as one of the top countries for TikTok usage globally.

: Short-form trends in early 2026 are dominated by high-energy dance challenges. The "No Batidao"