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Companies like Feature.io are creating "Smart Content" that allows fans to influence narratives and earn rewards, such as in the upcoming series "Lollipop Racing".

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This drive for exclusivity has fundamentally altered the quality of popular media. In the past, the "syndication model" incentivized longevity; a show needed 100 episodes to be sold into reruns, often leading to formulaic, drawn-out narratives. The modern exclusive model, however, incentivizes "eventizing" content. With the pressure to constantly acquire and retain subscribers, studios are investing billions into cinematic-quality television. Limited series like HBO’s The Last of Us or Netflix’s The Crown feature movie-star talent and high production values that were previously reserved for the big screen. For the consumer, this has arguably been a golden age of storytelling, where the barrier to entry for high-concept sci-fi, fantasy, and drama has been lowered, provided one has the subscription key. Companies like Feature