| | Why it fails | The "Better" Fix | | :--- | :--- | :--- | | Too much B-roll | It looks like stock footage. | Ensure B-roll is from your specific hand/room/day. | | Mumbled dialogue | Loss of viewer retention. | You can whisper, but enunciate consonants. | | Flat lighting | Lacks the "moody" depth. | Use a single key light bounced off a white wall. | | Generic music | Destroys the intimacy. | Use music with long attacks (piano or cello, no drums). |