A: ISO 9001 specifies requirements for a QMS (you must do X). ISO 10010 provides guidance on improving quality culture (how to think about Y). They are complementary.
"ISO 10010 is real. But you won't find it on the ISO store. It's not a standard for products or processes . It's a standard for people . Specifically, the quality of desperation. I have the PDF. But you can't pay for it. You have to earn it. Reply to this post with your worst quality failure. If it's good enough, I'll DM you the link." iso 10010 pdf free
The document didn't tell him what to write; it told him how to architect the knowledge. It spoke of: A: ISO 9001 specifies requirements for a QMS (you must do X)
It provides tools to determine the "maturity" of your current quality culture. "ISO 10010 is real
Quality management — Guidance to understand, evaluate and improve organizational quality culture