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Virality is often viewed as lightning in a bottle, but there is a science to why content trends:

This has democratized fame. A plumber in Ohio can create a sound effect that ends up in a Hollywood trailer. A 17-year-old in their bedroom can choreograph a dance that Beyoncé performs on tour. Trending content acts as a meritocracy of attention, where the only currency is virality. This creates a feedback loop so tight that entertainment properties are now often designed backwards : creators make a sound or a meme, and if it trends, a movie studio buys the rights to turn it into a film (see: the Bratz revival, or the M3GAN dance phenomenon). RKPrime.24.01.21.Octokuro.Cosplayer.Cums.Home.X...