| Feature | Paper Sheet | CRM (e.g., Salesforce) | | | :--- | :--- | :--- | :--- | | Buyer Mapping | Manual draw | Limited to contact roles | Multi-dimensional matrix | | Red Flag Calc | Manual review | Requires coding | Instant conditional format | | Historical Comparison | Lost in filing | Available but rigid | Easy tabbed history | | Customization | None | Expensive admin cost | Instant (add/remove rows) |