Despite the growth and opportunities in the Indian video content ecosystem, several challenges persisted:
The influencer culture continued to grow in India, with social media influencers becoming brand ambassadors and shaping consumer behavior. The entertainment industry also saw a rise in celebrity influencers, with stars like Priyanka Chopra, Ranveer Singh, and Dwayne 'The Rock' Johnson collaborating with brands and promoting products on social media. indian xxvideo 2021