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For younger generations, gaming became the new "social square," leading to a massive overlap with the music world.

Maya’s thumbs ached, a dull, rhythmic throb that had become her metronome. It was 11:47 PM on a Tuesday in 2021, and she was doomscrolling. The court was a glowing rectangle in a dark room, the only light source besides the red “REC” light on her laptop.

The platform became a "major player" in the music business, capable of propelling artists like Olivia Rodrigo to stardom or revitalizing decades-old hits through viral trends. Video Essays: