The keyword "digital transformation" is often reserved for Gen Z influencers, but Kushboo has seamlessly migrated to over-the-top (OTT) and social platforms. Her YouTube channel, Kushboo Saithan , is a treasure trove of behind-the-scenes gossip, political commentary, and lifestyle vlogs.

Kushboo continues to be an active part of the Tamil film industry, with several projects lined up. Her recent films include (2020) and Pallu Padama Solu (2020). She is set to appear in an upcoming web series, Thegidi , which is expected to release soon.