If 2022 was the year of the polished, aesthetic "That Girl" productivity trend, 2023 was the year of the "Real Girl" (and Boy). The high-gloss, highly curated content of the past began to see declining engagement. In its place? Raw, unfiltered reality.

The Rise of the High-Rise Creator: Navigating Social Media Content and Careers in 2023

Savvy careerists are now blending the two: