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While The Mind Managers focuses primarily on the domestic landscape, it also touches upon the exportation of this model globally. Schiller was a leading voice on the concept of cultural imperialism. He argued that the United States exports its media products not merely for profit, but to inculcate American values and consumption habits in foreign populations. This "soft power" serves to open markets for American corporations and align foreign political interests with those of the U.S. state.

: Portions of the book are available for review through Google Books and Semantic Scholar . herbert schiller the mind managers pdf 12 verified