The typeface is a popular choice for institutions seeking a "modern-yet-classic" British identity. It is currently used in the branding for:
Gone are the days of English-only typography. Bliss 2 supports an extensive character set covering . This means you can design seamlessly for: Bliss 2 Font Family
Unlike geometric fonts (like Futura) that use perfect circles and squares, Bliss 2 is based on the proportions of classical Roman inscriptions and handwriting. This makes it feel more natural to the eye. The typeface is a popular choice for institutions
Professional, approachable, confident, crisp. This means you can design seamlessly for: Unlike
Designed by renowned British type designer Jeremy Tankard , the typeface is celebrated for its organic warmth, supreme legibility, and its ability to act as a bridge between classic calligraphic structures and modern digital utility. 📌 The Evolution of "Bliss 2"