on social media access for those under 16. While the younger Gen Alphas were migrating to "dark social" channels like private Discord servers and WhatsApp groups, Astra's circle was leaning into the physical. Indonesian Youth Statistics 2024 - News and Press Release
Unlike Western markets where e-commerce is largely clinical (Amazon), Indonesian youth prefer "social" shopping. Live-streaming sales on Shopee or TikTok, where influencers interact in real-time, are the standard. 2. "Skena" and the New Music Identity on social media access for those under 16
: Ultra-affluent Gen Zs who focus on luxury travel and global brand experiences. Digital Language and "Social Commerce" Live-streaming sales on Shopee or TikTok, where influencers
One of the most significant social activism trends among Indonesian youth is the rise of the #TolakRevisiRKUHP movement, which translates to "Reject the Revision of the Criminal Code." This movement, which began in 2019, was sparked by proposed changes to the country's criminal code that many young Indonesians saw as a threat to democracy and human rights. Digital Language and "Social Commerce" One of the
The most visible trend shaping Indonesian youth culture is the shift from passive consumption to active creation. With one of the world’s highest rates of social media engagement (over 80% of youth are active users), platforms like TikTok, Instagram, and YouTube have become primary arenas for status, income, and identity formation. Unlike the Gen X and Millennial focus on formal employment stability, Gen Z and younger Millennials in Indonesia see content creation as a legitimate career path. Teenagers in Bandung and Surabaya are not just dreaming of becoming doctors or civil servants; they are aspiring to be selebgram (Instagram celebrities), YouTubers, or TikTok livestreamers.
Indonesian youth are passionate about music, with genres like dangdut, pop, and hip-hop being particularly popular. The rise of streaming platforms like Spotify and Apple Music has made it easier for young people to access and discover new music. Indonesian artists like Isyana Sarasvati, Rayhan, and Rich Chigga are just a few examples of talented young musicians making waves in the industry.