While Warner Bros. Discovery had begun its controversial content removal spree in 2022, by September 2023, the practice had spread. "Freeze 23 09" in this context refers to the legal freezing of completed films and series as tax write-offs. Once a project is "frozen" under these terms, it cannot be licensed, streamed, or sold—effectively erasing it from popular media.
Several class-action lawsuits are currently wending through the courts, arguing that freezing content violates the implied covenant of good faith in creative contracts. If plaintiffs win, studios may be forced to either release frozen content or pay full residuals. This could trigger a massive "unfreeze" starting in late 2026. freeze 23 09 22 barbie brill the lab rat xxx 10 upd
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