-100m Leads Pdf By: Alex Hormozi

He breaks down lead generation into a math problem:

In search engine syntax, a minus sign excludes a term. But in the context of Hormozi’s work, the dash represents a loss . The premise of $100M Leads is that most people lose $100M by ignoring免费 (free) distribution channels. -100M Leads PDF by Alex Hormozi

Contacting people who already know you (friends, family, past clients). It is the fastest way to get your first few customers. He breaks down lead generation into a math