While it focused on a fun activity, the core of the campaign was the heart-wrenching videos of survivors and their families explaining the brutal reality of the disease. The Ethics of Sharing

A story shouldn't just be shared for clicks; it should be tied to a clear call to action (donating, signing a petition, or getting a check-up). Conclusion: Your Voice is a Catalyst

Awareness campaigns (using social media, PSAs, events, or traditional media) are the megaphone. But a megaphone can distort. Effective campaigns follow key principles when featuring survivor stories: