: Desirable "modes of conduct." These are the behaviors or means used to achieve terminal goals.
Milton Rokeach's seminal book, "The Nature of Human Values," published in 1973, is a comprehensive study of human values, their nature, structure, and role in shaping human behavior. Rokeach, a renowned psychologist, aimed to develop a systematic and empirically grounded theory of values that could be applied across various disciplines, including psychology, sociology, and philosophy. : Desirable "modes of conduct
The consequences of value priorities are visible in all social phenomena, such as political or religious affiliation. Science Publications The Rokeach Value Survey (RVS) The primary contribution of the work is the Rokeach Value Survey (RVS) "The Nature of Human Values