Too many campaigns mine survivors for their worst moments, turning agony into "clickable content" for the organization’s benefit, without providing adequate psychological support or compensation to the storyteller.
Public sharing validates the trauma and recovery process of others. Matsumoto Ichika - Schoolgirl Conceived Rape 20...
Never conduct an interview over email; tone is lost. Use video or phone. Start with a script: "You are in control. You can stop anytime. You do not have to answer anything." Ask open-ended questions: "What do you wish people understood?" rather than "How bad was the pain?" Too many campaigns mine survivors for their worst
As we move into the next decade, the relationship is shifting. Survivors are no longer just the "face" of the campaign; they are the directors , the grant writers , and the data analysts . Organizations like insist that survivors hold 51% of leadership roles in the nonprofits that claim to serve them. Use video or phone
Effective campaigns must move beyond simply "using" a story and instead partner with the survivor. Polaris Project Healing First: