The period began with Taylor Swift's evermore reigning as the best-selling alternative album of 2021. It ended with her 2023 becoming a billion-dollar cultural force.
By 2023, the "Brat Summer" died before it began. Instead, popular media fully assimilated the evermore trilogy (cottagecore, anti-heroines, and slow-burn dread). Here is how the 2021 album directly informed 2023’s biggest hits. 2021 download evermore xxx 2023 digital playgro hot