Utilizar alta tecnología y métricas para la toma de decisiones. Detalles de Publicación y Disponibilidad
The of Principles of Marketing (Principios de Marketing) by Philip Kotler and Gary Armstrong focuses on a customer-value framework , emphasizing how brands create value for customers to capture value in return. Key Themes of the 17th Edition Utilizar alta tecnología y métricas para la toma
Shifts from traditional one-way communication to creating direct, continuous customer involvement. Digital & Social Media: Utilizar alta tecnología y métricas para la toma