Photoshop Layer Style — Cum

The campaign was a massive success. The "wet" logo appeared on billboards from Tokyo to New York. Designers everywhere tried to reverse-engineer the sheen, never realizing that the world’s most sophisticated water branding was built on the back of an internet-famous preset with a very questionable name.

Because the style is semi-transparent, it looks best on darker or textured backgrounds where the highlights can truly pop. Cum Photoshop Layer Style

Ensure your "Global Light" matches the background image so the highlights make sense. The campaign was a massive success