Before we discuss salaries, we need to discuss the mental model. A successful video content creator is a CEO of a small media company. If you hate marketing, analytics, or negotiation, this career will burn you out.
Companies have realized that they need to function like media companies. This has led to a surge in demand for salaried video creators to manage brand channels (e.g., a TikTok strategist for a fashion label or a YouTube producer for a tech firm). littlesubgirlmanyvidscom