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Establish "padding" around the logo so it isn't crowded by other elements.

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Indian lifestyle cannot be discussed without food. But forget the oversimplified "chicken tikka masala." True Indian cuisine is hyperlocal. In Bengal, it is the delicate sweetness of rosogolla and the bitter bite of shukto . In Tamil Nadu, it is the explosive tang of sambar and fermented dosa . On the streets of Mumbai, life is fueled by the spicy vada pav . Establish "padding" around the logo so it isn't

: Moving beyond sketches to understand brand strategy and intent. Creative Direction But forget the oversimplified "chicken tikka masala

: Using strategy-based briefs to generate concepts and build cohesive identity systems. Client Management