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To understand where we are, we must first look at where we came from. For most of the 20th century, popular media operated on a . In 1983, over 105 million Americans—nearly half the country—watched the finale of M*A*S*H . In 1993, Michael Jackson’s Super Bowl halftime show commanded a similarly massive shared audience.

: It creates "water cooler moments" that foster community, even in an increasingly digital and fragmented world. Mood & Competence teenfidelitye375winterjadexxx720pwebx264 top

For decades, popular media was a one-way street. You sat in a theater, watched a broadcast, or read a magazine. Today, the landscape is defined by . To understand where we are, we must first