Spotify bet billions on exclusive podcasts ( The Joe Rogan Experience , Call Her Daddy ). The logic: drive users to the app for the pod, trap them for the music. However, in 2024, we are seeing a retraction. Exclusivity in podcasts hurts discovery. Yet, Amazon’s Audible is doubling down on "Audible Originals"—scripted audio dramas you cannot find on Apple Podcasts.
In the near future, "exclusive" may mean "created just for you." Imagine Netflix generating a version of a rom-com where the lead actor's face is swapped with your favorite celebrity, or an AI podcast reading the news in the voice of a character from The Office . That level of personalization is the ultimate lock-in. metartx240208bjorglarsonsweetlove2xxx exclusive
Features a long-awaited five-year time jump into adulthood for its main cast. Beef (Season 2) Spotify bet billions on exclusive podcasts ( The