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TikTok Shop and Shopee Live have turned every video creator into a salesperson. An evening of "entertainment" might look like this: A popular creator, say Sarah Viloid (a gaming influencer), is not just playing Mobile Legends ; she is playing while a pop-up shows lipstick for sale. Or, a hijab fashion influencer is doing a Q&A about her divorce while a banner sells her new clothing line.

A major highlight this year is the international rise of the Indonesian girl group , whose song "Work" went viral for its complex choreography. On local charts, contemporary Pop and modernized traditional genres like Dangdut continue to dominate. Track Name Notable Feature "Jangan Paksa Rindu (Beda)" Ifan Seventeen Leading daily streaming charts "Kicau Mania" Ndarboy Genk High-energy "Kicau" viral trend "Negoro Angin" Niken Salindry / Sasya Arkhisna Multiple viral covers in "Campursari" style Global "I-Pop" breakout with 9.5M+ streams "Stecu Stecu" Faris Adam First Indonesian song to hit Global TikTok Top 20 2. Most Popular TV Shows & Streaming bali couple bokephub comvideo bal exclusive