Today’s urban India lives in two time zones: corporate clock-time and cultural flow-time. A millennial in Bengaluru might sprint to a 9 AM Zoom meeting (barely on time), then drift into “IST mode” for a Sunday family lunch that starts at 1:30 PM and ends at 6 PM. The younger generation is learning to code-switch between efficiency and empathy — often exhausting, but deeply rich.
Gudmundsson's design approach also considers factors such as: