The concept of "Idols you can meet" (会えるアイドル) is revolutionary. Groups like AKB48 popularized the "handshake event." Fans buy multiple copies of a single CD to receive tickets allowing them 10 seconds of face time with their favorite member. In 2023, AKB48’s single sales routinely topped 1 million units—driven entirely by fan loyalty, not radio airplay.
In the West, voice actors are anonymous. In Japan, Seiyuu are A-list celebrities. They host radio shows, release pop singles, and hold concerts in the Budokan. Fans have "oshimen" (推しメン - favorite member) and attend live recording viewings. The pay structure, however, is still feudal: new seiyuu earn minimum wage, while legends like Megumi Hayashibara become national treasures. The concept of "Idols you can meet" (会えるアイドル)