The feature phone was dying, and the budget Android smartphone was rising. Devices from Micromax, Karbonn, and Samsung allowed users to watch videos on the go. The file size sweet spot for these devices was roughly 400MB for a 2-hour film. KuttyMovies specialized in encoding Tamil films into exactly that size using XviD or early x264 codecs.
Several films tackled deep social issues or presented unique artistic visions: Vazhakku Enn 18/9
