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To understand the current terror, we have to remember what used to keep lingerie sales staff up at night:
Knowing the "why" behind the design is more important than the price. the lingerie salesmans worst nightmare new
The bra fits itself now. The lace is judged by an algorithm. And the poor salesman? He’s left holding a silk strap, waiting for a customer who doesn't need him. To understand the current terror, we have to
In the lingerie business, profit margins rely on "keep rates." A salesman spends an average of 45 minutes with a customer for a proper fitting. And the poor salesman
The "nightmare" is the Return pile. When a salesman sees a stack of returns on Monday morning, they are almost exclusively bras sold in the "standard" sizes (34B, 36C, 38D) to customers who refused a fitting.
The Lingerie Salesman’s Worst Nightmare: Navigating the New Era of Intimacy Retail