There is also the charge of "prestige fatigue." Some industry insiders suggest that Balan’s aversion to "mindless entertainment" creates a gatekeeping effect, implying that audiences who enjoy typical Bollywood masala films are intellectually inferior.
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In the grand narrative of Indian popular media, there are epochs: The Golden Age of the 1950s (Raj Kapoor, Guru Dutt), The Age of the Angry Young Man (Amitabh Bachchan in the 70s), The NRI Romance Era (the 90s/2000s), and now— There is also the charge of "prestige fatigue