TikTok and YouTube Shorts have evolved. On January 24, 2025, the viral video of the day was a 45-second horror sketch shot entirely on an iPhone 17 Pro, but edited with real-time AI lighting adjustments. The line between "amateur" and "professional" has blurred to the point where UGC now commands the same CPM (cost per mille) as traditional TV spots, provided it meets the new "Spatial Audio-Ready" standard.
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, covering television, streaming, film, and industry-wide trends. Television & Streaming Highlights TikTok and YouTube Shorts have evolved