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Ten years ago, watercooler conversation was simple. "Did you see The Sopranos last night?" was a question with a singular answer. Today, that question is fractal. One colleague is watching a gritty Scandinavian noir on Netflix; another is deep in a "BookTok" fantasy rabbit hole; a third is watching a 15-second loop of a man mixing cement into a cake on TikTok. Humanize your brand by showing team members, company