By 2023, Cay had crossed 2 million followers on TikTok and 800k on Instagram. She launched a YouTube channel featuring longer-form content: a series called “Cay’s Garage,” where she fixes viewer-submitted junk cars. Unlike flashy car shows, the budget is zero. Parts are scavenged. Success is measured in does it move .
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Despite their success, The Cay Wild, like many social media influencers, faces challenges and criticisms. These include navigating the pressures of maintaining a digital persona, dealing with online scrutiny and backlash, and addressing issues related to privacy and digital footprint management. By 2023, Cay had crossed 2 million followers