| Conventional design thinking | Rams’ thinking | |------------------------------|----------------| | Add features to increase value | Subtract features to clarify purpose | | New colors every season | Timeless form, no season | | Shout for attention | Whisper with quality | | Planned obsolescence | Durable, repairable architecture |
It avoids being fashionable and therefore never appears antiquated. less and more the design ethos of dieter rams pdf pdf pdf
Less and More: The Design Ethos of Dieter Rams | Conventional design thinking | Rams’ thinking |
She plugged it in. No welcome chime. No flashing blue ring. Just silence. less and more the design ethos of dieter rams pdf pdf pdf