will then mean:
Media is increasingly "lubricated" by personal brands. We don’t just watch a movie; we watch the behind-the-scenes content, the press junkets, and the fan reactions simultaneously, making the entire experience a singular, continuous flow.
: The removal of the "click" is the ultimate goal.
Short-form isn't just for scrolling anymore—it’s the new IP pipeline . Major studios are now pouring record investment into vertical video storytelling