In 2025, owning IP is the only sustainable business model. is dominated by franchises: Marvel, Star Wars , The Lord of the Rings , and Harry Potter . Studios prefer reboots, sequels, and prequels because they come with built-in audiences. This has led to a criticism that original storytelling is dying.

The Streaming Paradox: How On-Demand Content and Binge-Watching Affect Mental Health and Social Interaction.

: Platforms like TikTok and YouTube have fostered a "famous-for-being-famous" model that is now an extension of reality TV.