Directors like Lijo Jose Pellissery and Jude Anthany Joseph have publicly decried piracy. They point out that a single "Malluvillain New Repack" shared to a WhatsApp group with 500 members results in thousands of lost footfalls or digital rentals. The Malayalam film industry operates on thin margins; a mid-budget film's OTT revenue often determines if the producer recovers their investment.
Directors like Lijo Jose Pellissery and Jude Anthany Joseph have publicly decried piracy. They point out that a single "Malluvillain New Repack" shared to a WhatsApp group with 500 members results in thousands of lost footfalls or digital rentals. The Malayalam film industry operates on thin margins; a mid-budget film's OTT revenue often determines if the producer recovers their investment.
