One of the most practical applications of behavioral science in the clinic is the . Historically, vet visits were stressful events involving heavy restraint. Today, veterinary professionals use behavioral principles to reduce "white coat syndrome" in animals. This includes: Using pheromone diffusers to create a calming environment.

Recent advances in animal behavior and veterinary science have improved our understanding of animal behavior and welfare. Some notable developments include:

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: Automatic, genetically programmed responses present from birth, such as a newborn's nursing reflex or a hognose snake playing dead when threatened.