The days of the standalone blockbuster are over. The Marvel Cinematic Universe (MCU) has proven that audiences want interconnected stories that span decades and dozens of films. This model of "transmedia storytelling" forces viewers to watch every piece of content to understand the whole, creating customer lock-in.
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Popular media isn’t just content—it’s community. Marvel, Taylor Swift, Succession , anime—these aren’t just products. They’re tribes. That’s powerful (connection!) but also tiring (the discourse never ends). The days of the standalone blockbuster are over