"Addiction" to this content often stems from —the state of being overwhelmed but captivated by a specific style of media.

The addiction escalates when the content becomes a vehicle for outrage. Popular media has discovered that anger keeps eyes on screens longer than joy. A video of perceived injustice, a celebrity scandal, or a politically charged soundbite triggers cortisol (the stress hormone) as well as dopamine. You become addicted to being upset.

Kuss, D. J., & Griffiths, M. D. (2011). Online social networking and addiction—a review of the psychological literature. International Journal of Environmental Research and Public Health, 8(9), 3528-3552.

A series of popular Indian gangster flicks (directed by Shoonya) that have developed a strong cult following in the Kannada film industry.